About Us
Hi, This is Pam Obasa
I’m an actress turned entrepreneur. A London girl with unshakable faith and big dreams. You’ll find me obsessively loving my husband, my kids whilst planning our next adventure. Oh… I also love Jollof!
I didn’t always have this life…
The lucrative business, amazing husband and wonderful kids. Life has hit me hard BUT I rise up each time.
QUESTION: Have you ever been on the path of having your wildest dreams come true, only to have everything crash to the ground right before your eyes?
…like a car driving alongside the beautiful countryside and all of a sudden hitting a bump, flying into mid-air and landing on the ground in pieces.
That was my life.
Fresh out of Drama School, I immediately landed lead roles at top London Theatres and in Television and Radio. I even had the opportunity to work alongside BAFTA award-winning Actors Jude Law and Colin Firth in Feature films.
Life couldn’t be any sweeter.
However, all those achievements quickly came to a halt when as I was preparing to have my first baby, my daughter, the unthinkable happened.
I lost her at birth.
This was my lowest moment
Battling with grief, I really struggled to find any meaning to life. But I knew that I could either spiral into deeper depression, or find the strength to rise up again. I had to make a decision...
Finding Success
I wasn’t sure what I wanted out of life at this stage after such a massive loss So, I joined forces with my beautiful mum in a struggling Day Nursery business. It was whilst running that business that I discovered what it really takes to grow a business from the ground up.
It took a lot of hard graft but within 6 months I took that business to 6 figures.
Now, we run a Million-Pound chain of Day Nurseries.
Within months, I started getting invitations to speak across the world and I started helping women build a successful business, using their Story to empower others.
Then I launched The Lucrative Lady and started coaching other women on how to win in life and business
I truly believe that anyone can change the direction of their life because I am living proof of it.
And in this blog and with everything that the Lucrative Lady stands for, I hope you see that too.
Our Team
‘The Boss’ (CEO & Chief Visionary)
Pam Obasa
The Money Man (CFO)
Sam Obasa
Right-hand lady to ‘The Boss’ (+ Client Success Rockstar)
Valentina
Enrolment Superstar & Mastermind Mindset Coach
IRINA
Enrolment Superstar & Mastermind Accountability Coach
MAJA
Mastermind Copy Coach
EDELLEN
